American Institute of Certified Public Accountants American Institute of Certified Public Accountants AICPA _08860087-6dc1-4468-85bc-f3c15a8f7404 CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: Communicating the total picture with clarity and objectivity, Translating complex information into critical knowledge, Anticipating and creating opportunities, and Designing pathways that transform vision into reality. _a63b90ce-699b-4619-9497-fe10d2d325b2 The American Institute of Certified Public Accountants is the national, professional organization for all Certified Public Accountants. Its mission is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients. _a5e28f70-5fb1-4378-87ef-a832cabcd556 Continuing Education and Life-Long Learning CPAs highly value continuing education beyond certification and believe it is important to continuously acquire new skills and knowledge. Competence CPAs are able to perform high quality work in a capable, efficient and appropriate manner. Integrity CPAs conduct themselves with honesty and professional ethics. Attuned to Broad Business Issues CPAs are in tune with the overall realities of the business environment. Objectivity CPAs are able to deal with information free of distortions, personal bias or conflicts of interest. People Lead the profession in embracing a changing workforce environment by attracting, educating and nurturing CPAs throughout their professional careers and into retirement. _1823e049-82d8-40ea-b435-3956161c4746 1 People are the profession’s greatest asset and highest priority. By looking holistically at the entire life cycle of a CPA career, the AICPA is focusing on the profession’s current and future success. Key objectives include attracting more students to accounting, encouraging new graduates to take the CPA Exam, increasing the number of accounting doctoral students, replenishing accounting faculty, and nurturing CPAs throughout their professional careers. 8114a5b0-c2df-45fe-8198-cf1d7ef02e53 1c0ac426-810e-49be-bac5-f9f7701fae5d 3180eec5-1a8c-4b61-bc65-8ec1946f8064 Professional Excellence and Public Interest Issues Support members in the delivery of high-quality services to the public, clients and employers by providing them technical and professional leadership that improves and assures the quality of information and/or its context. _4cacf582-cb16-40c9-a784-49496371a33b 2 Standards, regulations and technology are changing rapidly. As they evolve, so too do the expectations for CPA services and competency. The AICPA will keep pace with these changes and continue to provide our members with resources, tools, technical support and leadership. Particular emphasis will be placed on enhancing support for smaller firms, business & industry members, private companies and tax specialists. d2918d0b-1e9d-4901-8ec3-c8880ad0027c 29cf297d-1e99-4476-ac70-18187a8ea0ec abc45ae6-30aa-4332-b2af-60bdef3be01c CPA Reputation Enhance and promote the CPA profession and the AICPA. _1dbc78ea-86c6-4b25-b82f-bba2cc69bc3e 3 CPAs are trusted advisers who provide services at the highest quality level. Using a variety of channels including a layered, diverse Internet presence and media outreach, the AICPA will continue its stewardship efforts to strengthen and expand the CPA image, promote the CPA brand and encourage use of the CPA credential. e236aa37-bda0-4cb0-b48b-0e9f077f03b3 94344c9f-6b71-4cc2-bc42-c8bdbb1ecee3 318bc1d3-1cc1-4393-b899-1e857536019b Advocacy Advocate for members on issues that affect the profession. _82c5c5a0-2b42-475f-821b-c95652c9e909 4 Regulatory forces at both the national and state level and legislative issues, such as tax strategy patents, will continue to affect the profession. The AICPA is prepared to meet these challenges by strengthening partnerships and advocacy efforts in Washington, working with state societies and informing and activating the grassroots membership. The Institute will continually work to advocate for the highest public good and protect the profession against unnecessary barriers to the delivery of CPA services. 28973975-49f8-4f88-8881-27a3f7d22268 c05fc84a-fc05-4a71-84a4-bc913bf1f043 6fdea748-eed5-4386-b7ab-c2ccc226327f Operational Excellence Drive a financially sustainable organization by providing high-value services and exceptional product delivery, earning membership growth. _0df9f5f2-fbe9-4be3-ad41-860be39c128d 5 Strong AICPA operations ensure the Institute’s continued ability to focus on our members’ needs. Efficiencies created by relocating a major portion of our operations to North Carolina and ongoing recruitment of quality staff position us to remain fiscally sound and well-equipped to both strengthen existing offerings and enrich our portfolio with new products and services. These enhancements ultimately increase the value of membership for current members as well help as attract new members. 6b57ae88-8b6a-439d-955c-ed5933d54f7f 016fd32d-6fcf-4896-9c05-d0d4d72bdb20 e8767536-40e2-475d-b1d2-e20a341108aa Thought Leadership Deliver thought leadership through committees and state societies. Seek out opportunities to continue and enhance effective communications and feedback loops on critical initiatives. _68ffbe36-3745-4361-93fa-909c6d0e51d3 6 The AICPA and individual state societies have a uniquely strong relationship. We have a long and successful track record of partnering on issues vital to the profession. The Institute is committed to continue enhancing these relationships to maximize efficiency and effectiveness in our respective goals. Additionally, by aligning the strategic goals of key committees and tapping into our diverse volunteer base, we can leverage our combined acumen to innovate for our members and for the profession. 1b236147-e678-46f5-af34-aeed42e6df22 7cf66ef4-3558-4c73-9609-6d8fb8dcc9e4 09b14609-2d7d-4bb4-9d5f-63ec796c5d7d Competition and Risk Assess and act on competitive risks for the profession and the AICPA. Build robust risk-assessment and decision-making capabilities in all levels of the organization. _685a9b7a-a08a-4cb3-977b-4cd9fb6e4eb2 7 The CPA profession will face increasing competition from a variety of external forces in the years ahead. The AICPA will enhance its efforts to forecast, identify and analyze risks to the profession with the goal of maintaining the profession’s strength and success. We also will retain our established commitment to holistic standard-setting activities that are aligned with market conditions. ccc75217-aec4-4373-9f3a-0f377667ec22 5e4c5b8d-d25a-4184-9aab-dcde94752bf4 f8a8dca8-3033-4d7c-a8d4-9d6b5d480953 International Opportunities Expand international opportunities for collaboration and partnership for both the AICPA and members, while providing leadership on international matters that affect the profession. _c1632b16-72de-426f-9ee6-9244b65a55ff 8 International issues such as financial reporting standards are affecting CPAs from Wall Street to Main Street. As the world’s largest national professional accountants organization, the AICPA recognizes our unique responsibility to help members understand the issues and opportunities of an increasingly global accounting environment. We will maintain a strong presence on international standard-setting bodies, and will provide support for firms of all sizes. 4b57f72c-48e8-4137-94f6-03c59b2617fe 08c57b47-7867-489a-a73a-cacc6712143c e4303da1-8396-4289-a687-b5ef51f6515b 2009-01-01 2011-12-31 2010-02-08 Arthur Colman ( Submit error.