About the American Marketing Association Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Marketing Research: Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004) American Marketing Association AMA ID-b8687333-40dd-4e5f-ad99-3f2f9f430eeb The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. AMA Board of Directors The AMA Board of Directors is an important governance mechanism of the American Marketing Association. The primary role of the AMA Board of Directors is to provide strategic guidance, direction and advice for the association and to provide fiduciary oversight to protect the business property of the association. Rick Dow Chairperson (BringMeTheNews) Ric Sweeney Chairperson-Elect (University of Cincinnati)​ David Reibstein Past Chairperson (Wharton School of Business) Rob Malcolm VP Finance/Secretary (Executive in Residence Univ Texas, former CMO at Diageo) Jerome Williams AMAF Chairperson (Rutgers Business School) Mary Jo Bitner (W.P. Carey School Of Business) Eric T. Bradlow (Wharton School of Business) Myles Bristowe (CommCreative) Mary Garrett (IBM Global Sales and Distribution) Lisa Gudding (GfK Custom Research North America) Roger Kerin (Southern Methodist University) Angela Lee (Northwestern University) Gary Lilien (The Smeal College of Business Administration) Rebecca Messina (Coca-Cola Company) Dennis Dunlap Ex-officio Board Member (AMA) AMA Volunteers The AMA Board of Directors and its Councils are volunteer groups that provide advice and counsel to the AMA on activities for specific constituencies. Board of Directors and Council leadership are comprised of members who are appointed and who have been active with the AMA at both the national and local level. Each year, the AMA Nominating Committee identifies and selects candidates to stand for election for Council leadership and Board of Directors positions. A call for nominations is issued in June and nominations may be made by any action member of the AMA. Elections take place in the first quarter of the following year. AMA Academic Council AMA Collegiate Chapters Council AMA Knowledge Coalition AMA Marketing Insights Council AMA Professional Chapters Council AMA International Allies International Alliances -- The American Marketing Association is expanding its reach within the international community. This multidimensional approach includes creating alliances with key organizations in all continents. Each international alliance partnership represents thousands of marketing professionals that are now part of an expanded global community. AMA members will no doubt benefit from the knowledge exchange and the increased networking opportunities. Asia Marketing Federation The American Marketing Association (AMA) and the Asia Marketing Federation (AMF) have agreed to promote collaboration between the two organizations. The overriding goal of the alliance is to help advance the knowledge and practice of marketing and to enhance the value proposition of the marketing associations and the benefits provided to their members. The AMA and AMF will encourage direct contact and cooperation between their management, staff, volunteers and members while defining the following areas for potential cooperation: * Sharing of marketing information and knowledge * Promoting benefits, offerings and membership in each organization * Asia based marketing conference(s) or thought leader event(s) developed by AMA and AMF with participants from the east and west. Asociación de Marketing de España The American Marketing Association (AMA) and the Marketing Association of Spain (Asociación de Marketing de España - MKT), founded 50 years ago in Spain, have signed a Memorandum of Intent to share knowledge and develop joint initiatives that benefit the development of the marketing profession and provide additional value to their members beyond their respective borders. Thanks to the Memorandum signed between both organizations, members of MKT may be part of AMA and vice versa, under special conditions and thus have access to all publications, tools, conferences ... It is an agreement that brings together more than 30,000 professionals in the marketing world. European Marketing Academy The American Marketing Association (AMA) and the European Marketing Academy (EMAC) have entered into a collaborative relationship to better serve their respective memberships and strengthen the ties between both groups. The initial focus of this collaboration is on joint events and special membership offerings. EMAC is a professional society for people involved or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. The Academy has over 1000 members from more than 57 different countries in all five continents. 0c28c544-004e-41e1-b008-c278c1e1a830 To serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. ID-167a1337-38ea-4747-8e86-40cd70325f05 Honesty to be forthright in dealings with customers and stakeholders. To this end, we will: * Strive to be truthful in all situations and at all times. * Offer products of value that do what we claim in our communications. * Stand behind our products if they fail to deliver their claimed benefits. * Honor our explicit and implicit commitments and promises. Responsibility to accept the consequences of our marketing decisions and strategies. To this end, we will: * Strive to serve the needs of customers. * Avoid using coercion with all stakeholders. * Acknowledge the social obligations to stakeholders that come with increased marketing and economic power. * Recognize our special commitments to vulnerable market segments such as children, seniors, the economically impoverished, market illiterates and others who may be substantially disadvantaged. * Consider environmental stewardship in our decision-making. Fairness to balance justly the needs of the buyer with the interests of the seller. To this end, we will: * Represent products in a clear way in selling, advertising and other forms of communication; this includes the avoidance of false, misleading and deceptive promotion. * Reject manipulations and sales tactics that harm customer trust. * Refuse to engage in price fixing, predatory pricing, price gouging or "bait-and-switch" tactics. * Avoid knowing participation in conflicts of interest. * Seek to protect the private information of customers, employees and partners. Respect to acknowledge the basic human dignity of all stakeholders. To this end, we will: * Value individual differences and avoid stereotyping customers or depicting demographic groups (e.g., gender, race, sexual orientation) in a negative or dehumanizing way. * Listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis. * Make every effort to understand and respectfully treat buyers, suppliers, intermediaries and distributors from all cultures. * Acknowledge the contributions of others, such as consultants, employees and coworkers, to marketing endeavors. * Treat everyone, including our competitors, as we would wish to be treated. Transparency to create a spirit of openness in marketing operations. To this end, we will: * Strive to communicate clearly with all constituencies. * Accept constructive criticism from customers and other stakeholders. * Explain and take appropriate action regarding significant product or service risks, component substitutions or other foreseeable eventualities that could affect customers or their perception of the purchase decision. * Disclose list prices and terms of financing as well as available price deals and adjustments. Citizenship to fulfill the economic, legal, philanthropic and societal responsibilities that serve stakeholders. To this end, we will: * Strive to protect the ecological environment in the execution of marketing campaigns. * Give back to the community through volunteerism and charitable donations. * Contribute to the overall betterment of marketing and its reputation. * Urge supply chain members to ensure that trade is fair for all participants, including producers in developing countries. Marketing Resource Serve as a marketing resource for members to stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections ID-7fd41a34-d7e1-494d-99dd-cbda50ff7387 1 Marketers No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful. Academics As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. efbb6d5d-c7c8-4322-9b82-6326e9a9ebbd 07bed98a-dc61-45e0-aba7-48ada99ed10d Innovation & Evolution Innovate and evolve, helping to shape the field of marketing ID-5fad2e12-04f6-4a35-9652-4ed340ba7467 2 The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers. 4bd0a044-a21a-4418-a0cd-1e8bf38ab0be 249016e0-6e98-4f59-9ada-63be2d596ed7 2014-01-08 http://www.marketingpower.com/AboutAMA/Pages/default.aspx Submit error.